Century-old international brands are promoting the upgrading of cast iron tableware to “kitchen artworks” through cultural empowerment and design innovation.
In April 2025, the French brand Le Creuset launched the Centennial Gilded Flame Orange Limited Series cast iron cookware exclusively on JD.com. Based on the brand’s iconic flame color, the series integrates three-layer enamel technology to create a gilded luster effect, paired with century-limited gold lid handles.
Each pot is handcrafted by 15 craftsmen, combining collection value and practicality.
During the launch period, the series enjoyed a 20% discount, with the 24cm round pot priced at 3,339 yuan.
The simultaneously launched Sunflower Daisy and Flower Shadow series have become popular choices in the high-end consumer market due to their spring colors and exquisite craftsmanship.
The exclusive benefits and limited gift boxes on JD.com have further enhanced the product’s premium capacity and purchase conversion rate.
Post time: Nov-28-2025